Americans Smash Thanksgiving Spending Record

Despite inflation concerns, Americans set a new record for Thanksgiving online shopping.

  • 5.5% Boost: Adobe Analytics reports $5.6 billion in online sales during the Thanksgiving holiday on Thursday.
  • The increase represents a doubling of the $2.87 billion from 2017.
  • Mobile sales took the lions share, accounting for $3.3 billion, or 59% of the total online sales.

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