Deepfakes generated by AI are having their moment this year, at least when it comes to making it look, or sound, like celebrities did something uncanny.
- Google was the first big tech company to say it would impose new labels on deceptive AI-generated political advertisements that could fake a candidate’s voice or actions.
- Now some U.S. lawmakers are calling on social media platforms X, Facebook and Instagram to explain why they aren’t doing the same.