Car brands are rolling out a new business model requiring paid subscriptions to access different features of your car.
- Everything from entertainment options, to enhanced navigation and hands-free driving are beginning to get locked behind additional monetization.
Survey says: Car buyers are open to subscription add-ons IF they get to try the features first, according to a recent S&P Global Mobility survey.
- 82% of respondents who had experienced a free trial or an existing connected service plan said they would “definitely” or “probably” pay for it on a future car.
- Respondents said they don’t want a subscription for features like heated steering wheels or seats — a lesson BMW famously learned.