Your new car's options now come with a monthly fee

Car brands are rolling out a new business model requiring paid subscriptions to access different features of your car.

  • Everything from entertainment options, to enhanced navigation and hands-free driving are beginning to get locked behind additional monetization.

Survey says: Car buyers are open to subscription add-ons IF they get to try the features first, according to a recent S&P Global Mobility survey.

  • 82% of respondents who had experienced a free trial or an existing connected service plan said they would “definitely” or “probably” pay for it on a future car.
  • Respondents said they don’t want a subscription for features like heated steering wheels or seats — a lesson BMW famously learned.

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